Using Social Media for the tourism market is a necessity; it is no longer possible to compete without relying on a professional who can build a digital communication strategy for you. Integrating Social Media into your hospitality marketing plan will open you up to important new business opportunities.
Social networks perfectly reflect the ways in which today's travelers gather data about destinations: providing as much information as possible in as little time as possible and succeeding in engaging them.
Each establishment has its own characteristics, so communication strategies must be calibrated for each individual case. The choice of the right channel must also meet the hotel's business needs.
THE BIG THREE OF SOCIAL MEDIA
The great advantage of building a Marketing strategy on social is the opportunity to show your face, to show that there are flesh and blood people behind your brand.
Just as is the case on TikTok, Instagram and Facebook also offer you the opportunity to share short videos that allow potential customers to capture, even before they leave, the atmosphere they will experience during their stay and the people they will be dealing with.
If Instagram meets the needs of today's travelers by capturing them with engaging and impactful visual content, Twitter accomplishes the same task through words.
The tweet format is well suited for sharing short travel tips, offers and promotions.
For Twitter to truly be a vicende resource for marketing your facility, your account must be active. That way, you will be able to participate in conversations and provide support and assistance to your existing and potential customers.
ON THE HUNT FOR BUSINESS TRAVELERS
LinkedIn groups are one of the most effective tools on the platform, helping you expand your network and fostering relationships between companies and professionals.
They are useful for comparing and discussing topics in common among users, including business travel.
The importance of LinkedIn for B2B communication is well known, by also taking this channel into consideration for your Marketing strategies you will be able to reach a large number of companies that might choose you and your hotel for their employees' business travel.
The percentage of business travelers on LinkedIn is high, but despite this, many hotels tend to neglect the platform in favor of other modes of communication.
DON'T RULE OUT TIKTOK
No Hotel should overlook the great opportunity to engage prospective customers by excluding TikTok from their Social Media Marketing plan.
This channel is ideal for hotel marketing, so many users even before they plan their trip are attracted to videos showing images of the destinations, rooms and services your property offers. The purpose of your videos must be to capture and intrigue them.
You need to consider that there is an informal and playful atmosphere on TikTok, two aspects that are far from negligible. By organizing challenges, posting fun episodes and behind-the-scenes stories you will have a much better chance of engaging your audience.
Although it is important to build a consistent social media marketing strategy across all social media, it is important to dedicate exclusive content to each platform that encourages users to interact with your facility on each of them.
