In the current hospitality context, characterized by increasingly fragmented demand and a growing focus on profitability, gift cards and vouchers are proving to be effective tools for generating revenue, attracting new guests, and strengthening the hotel's commercial strategy.

This is no longer a temporary solution or one linked exclusively to seasonality, but rather a structured lever that can be effectively integrated into the facility's distribution and revenue strategy.

A real opportunity for revenue growth

Gift cards and vouchers offera high degree of flexibility: they can be purchased as gifts, used for targeted promotions, or offered as access to specific experiences, giving the recipient the freedom to choose how and when to enjoy the hotel.
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From the perspective of the facilities, they represent a tool capable of generating upfront revenue and capturing demand that does not always immediately translate into direct bookings.

The main target market is leisure, but the applications do not stop there. Gift cards and vouchers lend themselves to multiple uses: local audiences, events, anniversaries, and dedicated campaigns, allowing for continuous revenue generation throughout the year.
Alongside this is the corporate segment, which is anything but marginal: according to industry data, corporate gift cards account for approximately 39% of all corporate gifts, in a market estimated to reach $312 billion in 2025.

Direct impact on revenue and guest acquisition

The available data shows that gift cards and vouchers have a direct and measurable impact on the economic results of establishments:

• The average expenditure is $613 for monetary gift cards and $426 for vouchers.
• 75% of recipients tend to spend more than the nominal value, generating overspending.
• The adoption of structured solutions for gift card management has led to an average increase in revenue of 31%.

Another advantage is linked to the type of offer: in 2023, 76% of consumers said they preferred experiences to material goods. Vouchers for spas, restaurants, or stays not only increase the average value of spending, but also encourage new guests to visit, often for the first time.

A flexible, customizable offering that is consistent with the brand

From an operational standpoint, the solutions available today enable hotels to build a comprehensive offering that is aligned with their positioning:

• gift cards
• vouchers dedicated to specific experiences
• ability to customize design, branding, and messaging, even for targeted needs or dedicated campaigns

Management is carried out viaa single centralized platform, which allows gift cards, vouchers, and experiences to be sold and monitored automatically, reducing the operational workload for staff.

NetToHotel support

NetToHotel supports hotels in adopting gift card and voucher solutions, integrating them into a broader strategy that involves distribution, technology, and sales channels.

From onboarding to storefront configuration, integration with existing systems, and operational support, the goal is to help businesses transform gift cards and vouchers into a stable tool for increasing revenue, acquiring guests, and enhancing their brand.

Would you like to find out whether gift cards and vouchers could also be a strategic lever for your business?

Contact us for a dedicated consultation.