With Nettohotel services you can integrate META CONNECT by Sabre - Google partner
Tourism is constantly evolving, following the changes in technology and customer purchasing behaviour. Google is also constantly evolving. It changes the shape and position of Adwords paid ads and changes the colours so as to get test results that fall within global standards.
A few months ago Google introduced a new solution to push hotel bookings from its search (SERP) and to give maximum prominence to the Google Hotel Price Ads panel. This is why it is important for hotels to know and invest in Google HPA.
One of the main tools of this revolution is certainly Google Hotel Ads, which allows hoteliers and managers of tourist accommodation facilities to have a showcase for their accommodation business and to sell their availability directly on Google, appearing in the results of organic searches made by destination and by brand.
This gives Google the opportunity to sell more and get more revenue from paid Google HPAs.
For the hotel this means instead the urgency of investing in Google HPA, otherwise the only ones to benefit from this change will be the OTAs as usual (a bit like PPC on brand name).
Google Hotel Ads: some reasons to use it!
- Gaining more visibility on Google: most of the searches made by users to find accommodation take place on search engines.
The most used search engine in Italy is Google, so by using Google Hotel Ads we can appear in the search results of Google Maps, Google Flight and Google Destinations. - Being bookable easily and from any device: from desktop, tablet and smartphone. This is no small feat, considering that mobile searches have overtaken desktop searches.
- Increase direct bookings and organic traffic to your website. Those who search for our facility or find it among the search results in Google will be able to get in touch with us directly by visiting our site or making a booking directly.
- Compete with booking portals and OTAs (Online Travel Agency) with the lowest price
What can the hotel do?
If you want to have the same visibility on Google as the portals, you can also decide to invest in this type of paid advertising.
It is important to know that:
- You need a Booking Engine linked to Google Hotel Ads, which is able to distribute your rates on search engines such as TripAdvisor and Trivago (remember that we are a Global Partner of Sabre Hospitality Solutions and use SynXis, which is fully integrated).
- It is a good idea to use a web agency certified by Google Hotel Price Ads to manage your campaign, such as Sabre Hospitality Solutions, which is one of the partners.
- Google HPA does not act like Google Adwords: the cost per click you offer will be multiplied by the number of nights searched by customers, thus increasing costs considerably.
Google is testing these new solutions in the SERPs in order to increasingly push the advertising platform for hotels.
