Thanks to the bans imposed by various countries around the world on travelling abroad, Italians have chosen and continue to choose destinations close to home or within Italy.
First and foremost are the cities of art, not only experienced by business tourists who are already users of GDS and RFP fares. Milan, Venice, Florence and Rome continue to be the top destinations, but there are also cities such as Turin, Bologna, Pisa, Naples and Palermo that will be searched for by more and more individuals through direct booking with booking engines.
Also in vogue are medieval villages, small seaside towns or inland centres, where time seems to have stopped and you can still breathe an air of authenticity.
As a result of the economic difficulties faced over the last year, holiday homes are also being rediscovered, a return to their origins and low-cost holidays, but also for those who have the opportunity to work remotely through smartworking.
Today's travellers are very conscious not only of health issues, but also of their impact on their local area and communities. According to some research, travellers want to get back in touch with nature and relax. Not only hotels with spas and wellness centres, but also experiential programmes; whether it's a trip to the woods or a yoga class overlooking the sea, what the user needs is to de-stress and immerse themselves in a green mood.
Attracting this strong verticalisation towards experiential tourism requires strategic planning of a good marketing and communication plan.
More and more often, pet owners do not want to give up their holidays with their four-legged friends, who have become part of the family!
Requests for Pet Friendly hotels are increasing and hoteliers are rushing to adapt in order to better sell their hotel rooms, special attention to animals brought on holiday is always very welcome by guests.
And so we started having to deal with Apps and Qr Codes for green passes, to book dinners and cinemas, in some cases even for shopping.
The tourism sector is no different and technology is becoming increasingly important. Travel and holidays are booked through agencies, online booking sites and hotel booking engines. The trick is not to be found unprepared, but above all to choose the technology used carefully so as not to get into trouble.
The ever-changing rules lead us to demand greater flexibility, and the possibility of changing or cancelling a reservation becomes a priority, in contrast to the 'low cost' logic of the last decade.
The advice is to study a cancellation policy appropriate to the historical period and to find a solution with the customer that requires more attention.
We have given you an idea of the direction that tourism will take in the near future, with changing needs and ever more technology, thanks to thearticle in the Huffingtonpost that we share and experience every day with our clients.
