From Sabre Hospitality to Hospitality Solutions: what's new in the industry

13/10/2025
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News
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It is now official: Sabre Hospitality is transforming.
In July, in fact, it adopted a new name and logo, becoming Hospitality Solutions.
But why the change?

The rebranding comes following the $1.1 billion acquisition by TPG, an international private equity group, and marks the start of a new phase for the SynXis technology suite, which has been adopted by thousands of hotels worldwide.

What does it mean for hotels?

For hoteliers, the rebranding does not change the substance: SynXis remains the platform of choice for performance management andoptimization.
Hospitality Solutions will have more resources and a further push forinnovation, with the goal of offering increasingly advanced and effective tools to the hotel industry.
In fact, an enhancement in dynamic pricing, omnichannel distribution and loyalty program management is planned.

The value of our approach

Even with this innovation, our commitment does not change. We continue to support independent lodging facilities in the adoption and day-to-day management of SynXis solutions.
It's not just about the technology: our value lies in the human, direct, multilingual support built to listen to our customers' needs and desires and tailor each tool to his or her hotel's goals.

Do you want to find out how to improve distribution and performance of your hospitality facility with advanced tools and dedicated support? Contact us.